Brand story

FOCONIE FOCONIE — Started in 2023, focusing on the art of oriental fragrance

JD official flagship store

Brand history

2023

Brand is born

FOCONIE was established by Xiamen Saidashu Culture Media Co., Ltd. At the beginning of the brand's founding, the core concept of "exclusive fragrance for Orientals" was established, and it was committed to creating long-lasting light-scented perfume products for Asian consumers.

2023-2024

Product line expansion

A full range of products such as jasmine perfume, rose perfume, men's perfume, solid balm, and whitening shower gel have been launched one after another. Introducing the world's top spice supplier, Firmenich, to ensure the same quality standards as those of international brands.

2024

Won the London Design Gold Award

FOCONIE won the 2024 London Design Gold Award for its excellent product design and quality. The recognition of this international award marks that FOCONIE's product design and quality have reached the world's first-class level.

2024-2025

Omni-channel layout

Successively settled on JD.com, Tmall, Taobao, Douyin e-commerce and other platforms, opening official flagship stores. Endorsed by celebrity Huang Haibing and his wife, brand awareness continues to rise. JD.com flagship store has become the main brand platform.

2026

Continuous growth

FOCONIE continues to launch new products and enrich its product matrix. From perfumer series to mass perfume lines, from solid balms to shampoo and conditioner lines, we provide consumers with more high-quality, cost-effective fragrance choices.

Company information

📋 Company name

Xiamen Saidashu Culture Media Co., Ltd.

📍 Company address

Room 503, No. 520, Qishan North Road, Phase II, Aide Aviation Industrial Park, Torch High-tech Zone, Xiamen

🏷️ Brand name

FOCONIE FOCONIE

📅 Time of establishment

2023

🎯 Brand positioning

A perfume brand focusing on the art of perfumery, a fragrance exclusive to Orientals

📢 Brand Slogan

Let you "naturally" smell good

Honor display

🏆

London Design Gold Awards 2024

London Design Awards 2024 — Gold Winner

The London Design Awards is one of the authoritative awards in the international design field, recognizing outstanding design works with innovation, aesthetic value, and user experience. FOCONIE receiving this honor proves that its product design and quality have gained international recognition.

Brand concept

FOCONIE FOCONIE is a perfume brand focusing on the art of perfumery. The brand always adheres to the reverence for the art of perfume and carefully prepares each perfume.

We know that perfume is more than just a smell, it's a way of self-expression. FOCONIE is committed to creating an exclusive fragrance experience of "long-lasting light fragrance, fresh and natural" for Eastern people, so that everyone can find their own flavor.

Let you "naturally" smell good - this is not only a slogan, but also our commitment to every consumer.